Instagram is like a storefront allowing consumers to discover and purchase goods seamlessly. The store front format allows consumers to spend more time exploring new brands and products that they love.
" Instagram has been super intelligent in influencing the consumer journey"
Instagram is an awesome platform for eCommerce players to get their products to be discovered by millions of consumers around the world. Instagram plays a very important role of converting browsers into shoppers. If you want to improve your online buzz and improve sales you should include Instagram into your marketing mix and take your eCommerce business to the next level.
Using Instagram Shoppable posts to grow your eCommerce business
Instagram shoppable posts makes it super easy for brands to launch an online store. It also inspires users to start their own revenue generation opportunities by turning their personal accounts into business accounts and voila earn away.
Instagram shopper posts are clearly marked with a “Tap to view” product feature that allows you to a seamless shopping experience. Incase you don’t see the tap button make sure you do not miss the circle with a shopping bag
We must give a shout out to Shopify as well for making this entire journey seamless.
“Now use Instagram Shoppable to turn followers into loyal customers”
For small businesses to efficiently drive traffic from Instagram to their ecommerce platform its suggested that retailers use linkin.bio. Linkin.bio is an efficient way to send followers to which ever platform that you may want by simply linking your posts using linkin.bio
Selling on Instagram
You must have an Instagram business account.
At the moment you must be located In either united states, Canada, brazil, United kingdom, Germany, France, Italy, Spain or Australia to sell online.
Its important to comply with Instagram‘s merchant agreement as well as commerce policies
Be sure that your business profile and facebook catalog are connected.
Once the above is done simply integrate with your shopify or big commerce account. This is then goes in for approval. After approval, you will need to login to your business profile and then select the feature shopping under business settings.
Tools to use while selling on Instagram
If you are a small retailer it becomes easier for you to use tools to convert your link into a clickable store front showcasing all your products. A popular tool used today is called Yotpo. This is great if you have an image with multiple products, Yotpo allows you to tag products and sell individually. Now your bio link take shoppers directly to your store using the buy button.
Hashtags are another effective way of reaching your audience. To find the right hashtags suggest you use tools like displaypurposes this works very well for display alternatively use hashtagify.me or another effective tool that yo signup with your Instagram account is tailwind. I shall do my next post on #hashtags tools to be used for Instagram soon.
 |
| Image courtesy tailwind |
Remember very important ensure you use appropriate hashtags as these are responsible for your products to be seen by your target audience. But do keep in mind that using too many #hashtags can have a negative impact on your visibility. Appropriate #hashtags makes it easier for your personal or business profile to be found. The great part is that when you publish your Instagram content to facebook your hashtags get published automatically there as well.
Influencer Reviews
It always helps to ask influencers to review your product as this improves your ranking. We do this all the time where we recommend products the old fashioned way using word of mouth.
 |
| Example thatbohogirl |
Tips to follow for Influencer Marketing
1. Pick the most relevant influencer that has a fan following.
2. Analyse what your competition is doing and get smarter see what works for them and incorporate those into your plan as well.
3. Use the influencers content on your page this way their followers will get to know of your products.
4. Give your influencers the freedom to choose what content they want to share.
5. Decide on a mood board that they should follow.
6. Ask influencers to share promo codes in their posts DON’T BE SHY.
Use Instagram advertising
Instagram advertising is probably the most effective in-built traffic driving feature. Instagram ads ensures you get noticed on the platform. Its also increases the brand/product engagement rate.
“Instagram users are 58 time more likely to engage with branded content on the platform.”
Add recall on Instagram is 2.8 times higher than on any other social media sites.
Contest
Nothing like contests to boost your conversions. Use the power of giveaways, offers, discounts etc to pamper your followers this shall surely bring up your conversion rate. Plan it well I shall be doing another post soon on how to run contests on Instagram with examples and metrics.
 |
| Image courtesy Pepsi |
Instagram as a platform is surely evolving as a key player in the ecommerce space. Use the platform wisely to grow your business and online presence. Implementing these tried and tested techniques are sure to get you more followers and help you sell more by making followers into buyers.
Written by ravneesh dhaneshwar
Email: ravneeshd@gmail.com
Amazing facts about Instagram:
· 1 billion users are active on Instagram every month.
· 500 million + profiles active daily
· Instagram is building a standalone ecommerce platform
· 4.2 billion posts everyday
· 6th Most popular social media profile
· 2.81 billion estimated revenue from Instagram in
· More than 80% of users follow more than one business page
No comments:
Write Comments