Since its launch, WhatsApp has taken the market by storm. But in case you're not sure what WhatsApp for business. Well there are over
3 Million + users
While Facebook has started to stagnate in a few countries, WhatsApp continues to grow. WhatsApp is awesome and simplifies consumer engagement and consumer interaction.
The reason why WhatsApp will be successful is that of the consumer shift which is away from the support line, email etc and toward faster social Messaging platforms. Like Twitter which is the new 1-800 number and the faster you respond the more consumers will buy.
So, what does WhatsApp do for your business
Currently only available in android. To register on WhatsApp business brands, need a number that isn’t connected to any persons WhatsApp account. Once the number is verified, start by setting up your business profile and begin communicating with customers.
Messaging Tool
The WhatsApp messaging tool allows brands to create templates and auto send messages to customers.
Business Profile
Your business profile needs to have all your important business information like your email id, contact number, email address and a location feature that allows consumers to locate an office or an outlet. Brands and businesses need to keep in mind that their businesses shall be verified and their Facebook profiles will be linked as well.
Quick Replies
is used to set up quick question templates to frequently asked questions by customers and enable a prompt response. These may include a thank you on order, or details about a product or service that they have availed.
Labels:
The brand can add up to 20 labels and can organize them. You can easily find your chats and messages with different coloured labels moreover you can add labels to an entire chat or to certain messages within a chat.
Automated Messages
Automatic replies, such as greetings and away messages, can save you from writing the same message over and over again. It’s also a great way to let your customers know that their message has been received and will be replied to.
Statistics
WhatsApp Business allows business owners to review the performance of their messages. Business accounts will be clearly listed different from the personal WhatsApp user, this will allow users to know when they’re talking to business. the app is also accessible on the desktop with WhatsApp Web.
WhatsApp API
WhatsApp business API is available for all large businesses with a special Interface API. The API is used to send a message to users who have given their permission to receive personalized messages. Apart from message organisations can send notifications that are non-commercial like products that are ordered, delivery dates, PNR status. Answers to customers are free of charge the first 24 hours. Find out a lot more from here on the Whatsapp official site.
Advertising
This is not available as of today but this is surely a feature to look forward to.
Moral of the story: Customers expect personalized service from your business.
If you are a business get started by downloading the app which is available on the Google Play Store
Author: Ravneesh Dhaneshwar
Email: ravneeshd@gmail.com
No comments:
Write Comments